Masthead: In XXL the masthead has been contained in the features panel of the page. This is to make sure readers know which brand they are reading. They have kept the Unique Red and White XXL in order to create continuity throughout the magazine. This colour scheme has also been used in the title and throughout the contents page to again to help create continuity.
Title: The A-side title on the contents page connotes the idea of the start as in alphabet and the idea of west side and east side which is very big in the USA hip-hop scene and keeps consistency with the theme of the magazine. Again the colour scheme of red and black has been used.
Features: The features headline banner has also used the XXL colour scheme. The editors for the feature section have used black bold headings on the contents page in order to help the stories stand out and have used a small grey text for the information about the stories, but within these stories there are bold black pieces of text for people wishing to skim over the page such as @50cent which is 50 cent’s twitter so they have a general idea of what will be in the magazine.
Main Picture: The main picture being used on XXL’s contents page is of 50 cent and Soulja Boy, two well-known celebrities within this genre. This has also been used in order to ensure people know what the main feature of the magazine is going to be. The framing used is very important for this contents page as 50 cent is portrayed in the background to show he is one of the older, more established artists in the genre and Soulja boy has been positioned in front to show he is one of the growing artists within the genre and that he has learnt from 50 Cent. Quotes have also been used with this picture to enforce the idea behind it.
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